

Sam Badiei, Owner and Founder
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Sam graduated from Simon Fraser University with a bachelor's degree in business administration. She went on to obtain her chartered accountant (CA) designation with one of Canada’s largest CA and business advisory firms. She has also worked extensively in both the corporate and not-for-profit worlds gaining valuable experience and insight in both controller and director of finance roles.
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It has been 30 years since her parents moved to Canada as refugees. She sees herself as one of the lucky ones whose family escaped a war torn country in order for their daughters to pursue a better life. By living, working, and being educated in the West, she aims to give back to women in a meaningful and impactful way. Her mission is to empower women by providing them with roles in the modern and digital workforce.
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Samaneh Badiei, CPA, CA


Jing Zhang, Sr. Accounting Manager
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Jing graduated from ICMA Center, The University of Reading in UK with a master’s degree in Investment Banking. She gained her CPA after 15 years of extensive working experience in global banking and corporates from various industries. She is adept in depth in financial reporting, budgeting, variance analysis and FP&A.